Brandchannel a facut publice rezultatele unui sondaj cu privire la preferintele consumatorilor vis-a-vis de brand-uri. Mâncau unii căcat cum ca produsele Apple sunt proaste, ca nu sunt atat de raspandite in randurile consumatorilor, ca OS X este un sistem de operare mai prost decat Winblows de la Micro$hit, ca sunt scumpe, ca nu exista aplicatii etc. Well, se pare ca-mi puteti suge ciorapii. Va las pe voi sa alegeti cate zile sa-i port inainte.
Sondajul contine mai multe categorii iar cele mai interesante (dar si care-mi plac mie :) ) sunt:
What brand would you most like to sit next to at a dinner party?
1. Apple
2. Virgin
3. Google
What brand, if sent back 100 years would have the biggest impact on the course of history?
1. Apple
2. Microsoft
3. Google
Which brand do you want to argue with?
1. Microsoft
2. Apple
3. None
4. Coca-Cola
5. McDonald’s
If you were to describe yourself as being a brand, what brand would you be?
1. Apple
2. Nike
3. Coca-Cola
Which brand inspires you the most?
1. Apple
2. Nike
3. Coca-Cola
If you could rebrand any brand, what brand would it be?
1. Microsoft
2. USA
3. Ford
What brand can you not live without?
1. Apple
2. None
3. Coca-Cola
4. Google
5. Starbucks
What brand is most likely to revolutionize the branding industry in the next five years?
1. Apple
2. Google
3. Doesn’t exist yet
4. Facebook
5. Nike
